Of course, there are a few SEO settings and features you will have access to for your store or site. Sadly, after running experiments with this website builder, we concluded that doing SEO on Shopify is only as good as its blogging prowess. Now, let’s review how well Shopify does in SEO since it is a complementary feature for blogging. But, why pay an extra $24 monthly for features that are provided for free out of the box by competitors like Wix and Hostinger Website Builder? It is not a worthwhile way to spend money in our opinion. DropInBlog, for example, costs at least $24 per month to allow you to add some WordPress-like functionalities like categories. You should, however, note that most of the useful ones aren’t free. To make Shopify more suitable for blogging, you will have to install a few third-party apps from the store. Even the tags that you can add to your blog posts cannot be edited in any way. Therefore, your blog posts cannot be effectively organized to provide easy navigation to readers. ![]() Sure, you can create multiple blog posts on your store and set their URL, excerpt, title, content, and tags, but you cannot include categories on your website. This tool is not as powerful as those provided by the likes of Wix, Hostinger Website Builder, or Squarespace. However, after conducting experiments with it, we realized that the blogging features are just there so we don’t say it doesn’t have any. Since no eCommerce website is really complete without having a few pages or blogs, Shopify allows you to use this feature to drive more traffic to your store. Blogging with Shopifyĭuring our tests, we observed that Shopify is not just an eCommerce website builder, it is integrated with blogging tools as well. This lets shoppers know they left some items in their carts and encourages them to complete their checkout. One of these helpful automation emails is abandoned cart recovery. This will help you reach out to customers through emails and it performs some actions that can boost your sales automatically. We also found out from using and reviewing Shopify that you will have access to a marketing automation tool. You can create custom reports from these data but the extent is restricted based on your plan. These insights are presented in a graphical way and include a trend that indicates your store’s performance in each aspect over time. Of course, you can track your sales in many different ways as well. You can track all the visitors to your site based on sources, time of visit, behaviors on the site, geographical location, etc. This app is built-in and tracks every activity that occurs in the store across all connected channels. The eCommerce website creator has a very powerful analytics engine. © Shopify Website Analytics and Marketing AutomationĪnother observation we made while testing Shopify was regarding its site analytics engine and marketing automation tool. We will discuss that in a later section of our Shopify review. Adding products, pages, and blog posts is also relatively straightforward.īut based on our tests, this is just how good it gets since customizing Shopify themes is highly frustrating. When you open some apps or settings, it displays them in a two-column view to allow you to configure them well. You can access almost everything you need from the left-side menu or navigation and all the options are easily understandable. The site builder’s Admin interface is very well-arranged and intuitive. As per our expertise, Shopify satisfies these conditions. ![]() ![]() Admin Interface and Navigation: How Easy Is Shopify to Use?Ī good website builder must have a pleasant interface and easy navigation. Without further ado, let’s get started with this Shopify review for 2023. ![]() The main areas we’ll look at are ease of use, pricing, features, SEO capabilities, and more. Our experts have tested the service for you and will share its strengths and weaknesses. This will help you realize if the website creator is for you or not before you commit your time and money. Getting acquainted with an expert review of the services of Shopify is a vital step to choosing the right website builder in 2023.
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